Fitness First KSA



As a world leader in the fitness industry, Fitness First understands the importance of being active with our CSR Program. Our CSR engagement is driven by the simplistic passion to help others.

Our supported charity is the ‘All As One’ charity which we have supported since 2007. ‘All as One’ is dedicated to providing orphaned and destitute children, within Sierra Leone, with a loving home, education, medical care and a chance for a better future. For every Fitness First club open in the Middle East, funds are provided to ‘All as One’ to ensure that another needy child in Sierra Leone receives the support to secure a better future for themselves. This year Fitness First will have a total of 26 children sponsored through this initiative. 
We also sponsored and aided in the rehabilitation of a member called Marian. Marian was injured in a diving accident. Fitness First supplied all the equipment she would need in her rehabilitation to her, free of charge.
On a more local level, our management participated in the ‘Cycle the 7 Emirates’ challenge in 2011 in which seven members of our Senior Management took part in a 400KM Cycle ride around the 7 Emirates. During this challenge we raised AED135,000 for the Al Manar Charity School in Ajman.

In October 2012, Yogathon 2012 was held to raise funds for Dubai Autism Center. Over 400 members of the community completed 108 Sun Salutations where we raised AED11,350 which went to this worthwhile charity.

In May 2014 we ran a CSR club based initiative for staff and members called 'Around the UAE in 30 days'. Staff and members were required to complete predefined circuits with the use of different machines; participants moved from city to city and competed at their chosen Fitness First club using a Treadmill, Rower, Weights, Cross Trainer and Bike. The journey even incorporated two Group Exercise (GX) Classes ensuring a varied and exciting experience with a difference. Keeping UAE summers at bay, over 1200 adventure enthusiasts roughed it completing the 746 kms within the allotted 30 days.
As a result, we raised AED52,240 for 'SENSES Residential & Day Care for Special Needs'.
We are committed to give back to the community in which we operate.

© Landmark Fitness Limited 2020