We’ve seen a lot of growth and innovation in the fitness industry over the years, but our mission has remained the same: to help you Go Further in fitness and life.

About Us

Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East and India. We have over 70,000 members in 57 clubs in 49 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan, and Kuwait.

We offer world-class facilities, the latest innovation, internationally accredited fitness experts, and the warmest customer experience.

Convenience is at the heart of everything we do. That’s why you’ll find our fitness experiences cater to your every need. We are open 7 days a week, have unlimited complimentary classes plus incredible added value through our Good Vibes program.

Fitness First is a global brand that originated in the UK — backed by an experience of over 17 years. Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the region, we align all members of staff under this purpose, working to bring health and fitness into more people’s lives.

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

Our brand belief is that fitness gives you the confidence, energy, and self-belief to go further in life.

About Landmark Group

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to deliver exceptional value consistently, the Group operates over 1,900 outlets encompassing over 25 million square feet across the Middle East, Africa, and the Indian sub-continent.

Landmark Group has a strong workforce of over 50,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Balance Wellbeing 360, Citymax Hotels, Candelite, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family. For more information, please visit https://www.landmarkgroup.com/int/en/home

Our Story - How Can We Help?

How Can We Help?

We want to help our members go further, so if you have any suggestions about our clubs, classes, personal training sessions, or anything at all, please come in and talk to one of our team members. Or, if you prefer, drop us a note via our online inquiry form.

Our Partners

Corporate Social Responsibility
As a world leader in the fitness industry, Fitness First understands the importance of being active with our CSR Program. The simplistic passion for helping others drives our CSR engagement.
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Work With Us

We are an ambitious company and we’re always looking for great people to join our team – from personal trainers, group exercise instructors and club managers to our front-of-house teams. We’re committed to training, so you’ll be encouraged to improve your existing skills while you develop new ones. We also provide our Staff with amazing privileges and benefits.

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